Your AI roadmap, ready. Your margin, recurring. Your client, still yours.

Adam AI is a channel product by design. You are the delivery partner; the platform enforces the quality. Here is the schedule.

Why MSPs partner with us

The three problems every MSP tells us about

We hear the same three things at every peer group and vendor conference. Adam AI was built inside an MSP to answer all three.

“We have no AI product roadmap.”

You get ours

A ready roadmap your clients can buy today: Readiness, a box in three sizes, Wingman, 1,000+ skills, and outcomes that go live through release gates. You sell a product, not a promise.

“We cannot monetise AI without hiring.”

Recurring margin, no new payroll

Commission on every platform licence for the life of the client, margin on the hardware, and your own rate on any consulting you choose to do. The platform does the learning, so you do not have to hire the people the consultancies fight over.

“We will lose control of the client.”

Your client stays yours

The box sits on a network you already manage. The agents, data and knowledge graph stay there. You hold the relationship and, if you want it, the paper. We never contact your client without you.

Who does what

You deliver. The platform enforces quality.

Nobody from Adam AI needs to be on site. Every build passes the same seven release gates and a Canary run before it touches a live system, whoever the partner is.

AreaPartnerAdam AI platform
Relationship and siteOwns the relationship, the keys and the trustNever on site unless you ask
ReadinessRuns the assessment (certified) with our kitScoring, discovery scan, report template, controls gap list
HardwareSells and installs the Local, Workgroup or Desk Station box and keeps the hardware marginSigned image, licence, Markings, security baseline
Wingman and staffRolls out the desktop app, nominates an internal project lead with local knowledgeWingman, leader board, in-app training
BuildsReviews and approves at the gates; optional consulting at your own rateSeven release gates, Canary, orchestration, 1,000+ skills, analyst pool on request
SupportFirst line, which you already areSecond line, platform updates, nightly health
BillingBill the client yourself, or let us bill and pay you monthlyPartner portal: every client, every build, every payout
The schedule

Refer, Resell or Deliver

Three ways in, one direction of travel. Commission is paid on the platform licence for the life of the client, not just year one, and rises as you grow.

TierEntryLicence commissionOutcome fee shareHardwareServices
ReferIntroduce the client. We run Readiness and the build.10% recurringNoneNoneNone
ResellPartner agreement, two staff pass the online certification, a demo box of your own20% recurring10%Buy at cost plus 10%, sell at listYour own rate, 100% yours
DeliverThree or more live clients, one engineer certified to run gate reviews25% recurring15%Buy at cost plus 10%, sell at listYour own rate, 100% yours
Elite statusTen or more live clients, two certified engineers, client satisfaction gate30% recurring20%As DeliverRegional exclusivity option, roadmap council seat, joint marketing fund

Deal registration protects every opportunity for 90 days. Commission is paid monthly against collected licence revenue. The 90-day results guarantee is ours to carry, not yours.

Worked example

What a partner base is worth

Indicative figures from the published Plans page bands. Move the sliders. Hardware margin is one-off; licence commission is paid every month for the life of the client.

£0recurring commission per month
£0per year, before outcome fee share and your own consulting
Control

Your client stays yours

The fear we hear most is that a vendor will walk in behind you and take the account. The programme is written to make that impossible: you own the relationship, deal registration protects every opportunity, and the box runs on infrastructure you already manage. If you choose to bill the client, we never see the invoice.

Quality is enforced by the platform rather than by us checking your work. Nothing a partner builds can go live without passing the seven gates and a Canary run, so a client gets the same standard from every partner, and you get a product you can put your name to.

  • Deal registration, 90 days, renewable while the deal is live
  • Client contract and billing in your name if you want it
  • No direct contact with your client without you
  • Seven release gates and Canary on every build, whoever builds it
  • Partner portal: every client, build and payout in one view
  • Leave with your clients and their data; the knowledge graph is theirs
Why the platform keeps getting better

Every client makes the next one easier

Each box keeps its data and knowledge graph locally. What travels is the pattern: which skills worked for which outcome, gate results, timings. Skills and templates improve centrally and come back down to every licensed box.

Local by design

Your client’s data, graph and agents never leave their box. Nothing phones home with content; the box pulls signed updates.

Shared learning

Patterns, not data, come back through a security-gated inbox. The hundredth client gets the benefit of the first ninety-nine.

Licensed boxes learn

Skill updates, new gate definitions and the shared learning flow only to connected, licensed boxes. That is what your clients are paying for every month, and what keeps the margin recurring.

Questions partners ask

Straight answers

Do we need AI engineers to start?

No. Resell needs two certified sales staff and a demo box. A good Microsoft 365 and networks engineer can run Readiness after training. Agent building is done with you until you want to own it at the Deliver tier.

Who bills the client?

Your choice. Bill them yourself and pay us the platform fee less your commission, or let us bill and pay you monthly. Either way the client is yours and the payout is visible in the partner portal.

What if a client wants consulting?

Do it, at your own rate, and keep all of it. The platform does the discovery through Wingman, so consulting is a choice rather than a cost of delivery.

Can we white-label it?

You deliver under your brand or ours, as you choose. The platform, Control Centre and release gates stay Adam AI, which is what the guarantee is attached to.

What does certification involve?

Online product and sales modules for Resell; a gate-review course and a supervised first build for Deliver. Certified staff are listed in the portal and can be moved between clients.

How quickly does it pay?

Readiness is billable in week one. Hardware margin lands on install. Licence commission starts when the first agents go live, usually inside 90 days, and runs for the life of the agreement.

Apply to partner

Tell us about your business and your client base. We set up your demo environment and walk you through the schedule on a call.